Colour me happy
Everybody has a favourite one. Technically there are 7 of them and we can see 1 million variations. No one we know seems to have liked the one picked for their school uniform and we like to mix them up in our beach towel designs lots and often!
Yes, we’re talking about colour. Blue, Pink, Red, Yellow, Green, Purple, Orange – we all respond in different ways to them and they all have a meaning and an impact on how we feel.
In this world of colour, everyone has a difference preference which defines their uniqueness and personality. We choose colours when we choose clothes, a car, a notebook, a water bottle; basically colour is a consideration for almost everything we buy – including a beach towel!
What is colour?
Remember physics class in school? Colour is, quite simply, broken down white light. Grab a strong latte and bear with us for a few seconds: it’s a dissection of light at different wavelengths and each wavelength is perceived as a separate colour. Objects tend to absorb or reflect these wavelengths, so when we see a yellow lemon, it is the yellow wavelength that is being reflected while all others are being absorbed.
Annnnddd, well done. That’s the end of the class! Now that we have understood what colour means, let’s explore some of the fun stuff about it.
Colour and mood
What is it about a rainbow that gives you a sense of happiness and cheer? That they’re pretty rare? They symbolise calm after a storm. It makes you think of the pot of gold at the end of it?! Whatever the association, the colours themselves have an effect on our minds.
We feel colour and on these sometimes grey and often cooler Autumn days, colour can enhance our mood, the way we look and feel.
Colours in the red area of the colour spectrum are known as warm colours and include red, orange, and yellow. These warm colours evoke emotions of warmth and comfort.
Colours on the blue side of the spectrum are known as cool colours and include purple, and green. These colours are often described as calm.
Colour and energy
Having your colours “done” back in the 70s used to be popular (so we are told) and it sounds like it was that era’s equivalent of today’s personal stylists. For some reason it fell out of favour with the fashion press. But what do they know?
Anyway, since the 1970s, research has shown that people across cultures and time tend to disproportionately prefer blue when asked to pick their favourite colour. In fact, 57% of men report their favourite colour to be blue, with green a close second. According to the stats, yellow isn’t preferred by most people, with only five percent of people claiming it as their most favourite colour, and apparently, as people get older, they start to shun orange!
Wearing the best colours for you will make you look and feel healthier, happier and more vibrant.
Why is colour so important?
Several ancient cultures, including the Egyptians and Chinese, practiced chromotherapy (or curology) – the use of colours to heal. Verywellmind has summarised these nicely for us:
- Red was used to stimulate the body and mind and to increase circulation.
- Yellow was thought to stimulate the nerves and purify the body.
- Orange was used to heal the lungs and to increase energy levels.
- Blue was believed to soothe illnesses and treat pain.
- Indigo shades were thought to alleviate skin problems.
Choosing your personal palette
There’s a complex science behind analysing your colours – as the ones which suit us best and the tones which work on us depend very much on our hair colour, skin tone and the colour of our eyes.
Colours are broken down into four quarters of a colour wheel, each named after a season of the year. The warm colours are Autumn and Spring, the cool colours Winter and Summer. These four categories have now been expanded into six new themes: light, deep, warm, soft, clear and cool, with 42 possible palettes. The new theory (based on the Munsell colour system) hinges on the idea that as well as suiting different shades, people need varying levels of brightness, or contrast, to look their best.
If that all sounds a little complicated then fear not. We’re broken it all down in our handy little table below, which should make choosing your favourite colours, hues, and shades as easy as possible.
|Why it’s good
|Why we like it
|Energy, strength, power, determination, passion and love.
|It attracts attention more than any other colour!
|Warmth, enthusiasm, change, health, fun, balance and expression
|Combines the energy of red and the happiness of yellow
|Makes us think of holidays in the tropics
|Enthusiasm, happiness, creativity, determination, joy and sunshine
|Promoted muscle energy
|Reminds us of sunshine and New York taxi cabs
|Growth, harmony, freshness, loyalty,
|Traditionally associated with money and success
|It’s the colour of nature
|Wisdom, confidence and intelligence
|It has a healing power, associated with depth and stability
|Slows metabolism causing a calming effect
|Power, luxury, and ambition, dignity, creativity, mystery, and magic.
|Lilac is this season’s prime pastel
|Associated with royalty and we might just be watching Prince Harry get married later this month!
|Joy, vibrant, fun, softness, kindness, nurturing, and compassion, love and romance
|Two words: Rose quartz. Pantone recently announced a this brand new shade (that peachy, muted pink you’ll have seen on your insta!)
|It’s playful and reminds us of Fairy Floss
Trending right now
What colours are in fashion now you might be wondering.
Crayola and ice cream pastels are top of the list and go perfectly with our Hammamas Splice Dolce made up of a combination of six graduated colours representing the sweetness of colour you see when meandering through coastal Greek villages.
The fashionista are also telling us that rather than wearing one piece in a single shade, layer neons, sorbets, and muted tones. So if you’re unique and love the yellows then cover yourself head to toe in honey, canary, and mustard, and throw in our Hammamas Circa Daisy.
If you feel like a bit of ‘colour drenching’, get on it with a jumbo Turkish cotton beach towel in vibrant Jumbo Apple or if purple is your thang then instead of sticking with the one purple piece, make like a canvas and cover yourselves in plum, violet, and grape.
Colour is a form of expression – go ahead and embrace yours. Share your style and say hi to us on Instagram @hammamas
With love from the Hammamas team x