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Some of you may not have shaken the sand out of your Hammamas beach towels much in the last two months; but we’ve been busy preparing for the warmer months ahead. Here’s what we’ve been up to…

Hanging out at Life InStyle

Those who visited were in Hammamas heaven last week at the Life Instyle show in Melbourne. We love this trade event, meeting old and new customers who have supported our Hammamas story inside their very own retail shops, selling all things homeware, giftware, lifestyle as well as kids products. We set up shop to showcase our Hammamas, nestled amongst other design-led products from over 7,000 other Australian retailers.

Life Instyle is the only event that showcases beautiful boutique products from Australian brands.  We chatted to fellow brands and retailers wanting to source and sell unique products to their customers, looking to style their homes with something a little more creative or innovative.

Shhhhh! New Fiesta range

We also gave Life InStyle visitors a sneak peak of our brand new Fiesta range.

All made with 100% Turkish cotton, these beach or bath towels are designed in bright candy colours with prints instead of stripes, to mix things up a little. We listened to our customers feedback and couldn’t be happier. So far the range includes fish and flamingos in orange, ocean, coral, guppy and lime tones.

You’ll also enjoy the softness you have come to love from our 100% Turkish cotton Hammamas towels so expect the same ‘love at first try’ with these.

This is only the beginning of this cute, fun, bright range so watch this space! Stay tuned to find out how to get your hands on the first designs in September – right in time for the school holidays.

Get your Groove on

Another one of our ranges that got quite a bit of attention at the show was Groove. And here’s why…

You know those fibres we love to talk about from time to time? The long ones that our towels are made of? The ones that soften even more over time as the towels are used and washed; and what makes them become magically absorbent? Well, we use up all the leftover threads from the production of our other Hammamas ranges, which in turn creates our Groove range.

But wait, it gets better. Not only does this make lots of sense for our planet, each Turkish cotton towel is completely unique. We have three colour themes in our groove range: red, blue and turquoise to choose from and then, depending on what threads are leftover, you’ll get a completely unique blend. So you’ll get a little surprise when you open the package and a towel entirely individual to you!

Because they’re made with all the leftover threads, our Hammamas Groove range are limited in supply and we just think that makes them all the more special.

Start planning your Spring getaway

From picnic blankets to beach towels, scarves to throws, you can take your Hammamas Turkish towel on any adventure, big or small. If you’re looking for some inspiration for a little spring break, then take a look at our top picks below:

  1. Snorkeling in the Great Barrier Reef. Hang out with clownfish and giant clams in this 8,000 year old destination. Chuck in your quick drying Hammamas Reef for the boat.
  2. Go wild with an outback adventure in the Top End and pack your Jumbo Hammamas as a blanket in the cooler evenings
  3. Surf in Bali – throw in your Hammamas beach towel to dry off afterwards and use when relaxing by the pool with your fav book
  4. The Whitsundays – with 26 degrees and the lowest rainfalls of the year, grab your friends and your Classic Hammamas and spot Humpback Whales as they move through the Great Barrier Reef.
  5. Take off to Turkey – our second home, we love Turkey. Keep your towel in your carry-on and use it as a travel blanket on the flight.

Our Hammamas are 100% cotton, anti-microbial, anti-wrinkle and light weight. We’re constantly updating our cotton beach-bath summer fun Hammamas  towels, offering colourful bold new colours and patterns to suit any mood and style.

If you haven’t yet dipped your toes in and tried a Hammamas towel – grab yourself one to add to your summer wardrobe.

With love from the Hammamas team x

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