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A towel for all occasions

Holidays, travel, sport, relaxation, backpacking – Hammamas has been a part of people’s everyday local pursuits and global adventures for 15 years. Now, with over 150 stockists worldwide, we’re giving you a run down of this Unicorn of a beach towel and the best places to pick up your Hammamas Turkish cotton towel.

Several years ago, when the beach-goers behind Hammamas began travelling around Europe and beyond, they’d always have their trusty Hammamas towels with them. Everyone asked where they were from, inspired by how many different things they were using them for, from a blanket and sarong, to a beach towel…and wash after wash they just keep their colour (but no bad smells!)

Hammamas are still unique to this day.

“We quickly started creating our own design waves as well as different shapes and sizes; and have continued to source from Turkey, so our customers can feel the difference from alternatives” say the team.

From surf to homeware stores, fashion, interior design and hotels, Hammamas hold one of the largest ranges and plentiful stock so you too can get your hands on one (or two…or three!)

Clickety click

Exclusive styles are available on Net-a-Porter. We love to offer each customer just what they love and so have worked with NAP to tailor specific styles to suit what people are looking for. We regularly check-in and update the styles available.

We love working with the team at Net-a-Porter and Natalie Massenet is a girl after our own hearts. She launched the the brand at the very end of the 20th century just as the dot-com bubble had just burst. With a completely untested business model she grew the company into what is now. It’s fair to say she challenged the skeptics and won!

Check out our Lookbook which tells the story of how Hammamas supported Net-a-Porter at their red carpet event in Hamilton Island. Each VIP guest took home their very own Hammamas so they were ready to hit the hampton beaches.

More is…well more

Not a minimalist retailer, Belinda Sanders believes that more is more! You’ll find Hammamas Turkish beach towels hanging from ladders, piled in baskets and in the windows of her store in Yamba.

A long standing partner, homeware and gifts retailer Belinda loves everything about our Turkish towels: that they are 100% cotton, come in a great range of colours, are practical and stylish and have so many uses.

“I lived in Turkey for six months in my early 20s and I remember visiting a Hammam. I love that the brand has adapted the word and worked it into a user friendly practical product.

Check out her story in our Lookbook and stop by her Insta feed for some great product updates and hilarious quotes of the day.

From surf-up to sundown

Way more than your average surf shop, Noosa Longboards on Noosa Head Main Beach, stocks many different Hammamas styles alongside it’s eclectic range of other items. From vintage Aloha shirts, surf trunks to homewares they refuse to be pigeon holed and we love that.

Grab a big beach blanket from their store before you head out to the surf at First Point, renowned as THE longboarding spot in town. Your Hammamas doubles up as a blanket for when you’re sitting on the beach at the edge of the national park watching the sun go down.

Ella Williams (warning: cheeky name drop) swears by her collection of Hammamas when she’s in the surf. We love her determination to get to the top of her game which saw her reign as NZ women’s surf champion at the age of 21. Bravo Ella!!

Making it really personal

We’ll help make any event really unique and special with bespoke embroidery applied to the towels to create a personalised gift.

Our Turkish towels are 100% cotton which makes them really long lasting; and the colours don’t fade in the washing machine. The tassels are hand woven with a quality that means the Hammamas gift will last a very long time.

Don’t forget that a Hammamas is a great everyday towel. Use it for gym and sport because they are light, easy to roll up and dry super fast.

And lastly, we’re really excited to be at Life instyle in Melbourne next month, where we’ll be releasing a new colour combo in our Reef range and new styles.

So look out for them in your favourite shopping haunts in the coming months.  

With love from the Hammamas team x

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